Danny Fontaine presents



Danny Fontaine, AKA Pitchguy, interviews the masters of the advertising, sales and marketing industries to find out how THEY win business.
Sales Psychology
Behavioural Science

Pitch Masters


Regular new episodes available to stream on all of your favourite platforms. Click the link below, or search for ‘Pitch Masters’.

Latest Episode

Graham Thomas

The pitch to become British Rail’s advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new light. The story has been told to me many times by many people, but always with a different spin. I decided to find out the truth for myself and tracked down Graham Thomas, who was – in 1979 – an Account Manager for Allen, Brady & Marsh, and played a vital role in this now-legendary pitch. 

Graham Thomas and the pitch for British Rail

Season 1, Episode 25     |    1hr 18m

About Danny Fontaine

Danny Fontaine, AKA Pitchguy, is the go-to-market Creative Director for IBM UK & Ireland. He coaches teams and pitches multi-million-dollar deals to the biggest brands in the world. He is the founder of the Experiential Selling Team at IBM, infusing creativity, sales psychology, behavioural science and immersive experiences.

If you’d like to be a guest on the podcast or just want to say hi, don’t hesitate to get in touch.