PITCH
It’s pitching, but not as you know it.
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy sales tactics, and shouty emails. But it doesn’t have to be that way.
“A wonderful book” – Rory Sutherland
“Seriously impressive” – Thomas Erikson
“Highly recommended” – Peter Coughter
Available in paperback, audiobook, and digital formats from your favourite trusted booksellers:
The Book I Wish I Had
Pitching is broken, and this book sets out to fix it.
PITCH is a guide for anyone who wants to connect, convince, and captivate — in the boardroom, the classroom, or at your best mate’s wedding.
It’s a manual for persuasion, not through manipulation, but through the transfer of emotion from you to your audience.
This book covers everything that you need to know to become a master of pitching, and I’ve tried to be as logical as possible in laying the chapters out, so that we can go on a journey through the entire pitch lifecycle.
Like any great story, this book has three acts:
ACT I: Formulate
- Pitching Principles
- To Pitch or Not to Pitch
- Research Everything
- Emotion First, Information Second
- Storytelling
- The Storycoaster
- TITAN: Beyond Storytelling
ACT II: Refine
- Scripting Your Pitch
- Creative Ideas and Finding Your Theme
- Pitch Decks
- Experiential Pitching
ACT III: Finalise
- Preparing to Pitch
- The Pitch
- Post-Pitch
And it’s packed with the very best (and worst) real-life pitch anecdotes.
It’s the book I wish I had 15 years ago when I started pitching, and my hope is that it can help you.
Bonus Downloads
In the book I explain two of my own frameworks in depth: The Storycoaster™ and the TITAN™. You can read more about them and download the PDF templates on the resources page.
Praise for PITCH
From bestselling authors to agency legends, here’s what the experts are saying.
Almost every great business is the product of two great ideas. A great idea, and another great idea about how to sell the first idea. It pains me to think how many wonderful innovations and great businesses we may have lost because they never cleared the second hurdle.
If only they had read this wonderful book.
In a world saturated with uninspired pitches and tedious presentations, Pitch emerges as a beacon of hope for anyone yearning to transform their communication into a powerful, emotional experience.
Fontaine artfully weaves together the science of psychology, the magic of storytelling and practical strategies that can elevate any speaker’s game.
This book is not just a guide; it’s a revolution in the art of pitching.
You can’t convince anyone of anything without a good story.
Danny has masterfully captured that connection in this concise and practical book. Pick this book up and land your next pitch like a pro.
This book has become my pitching bible and is seriously in a league of its own. It doesn’t just help in winning business, it helps you win people over in every aspect of life.
Whether you’re closing deals, or making your ideas heard at work, if you want to be more persuasive, make your words more impactful, and ultimately be more successful in any area of your life, please read this book. Then read it again.
When I finished PITCH, my first thought was: how much would it cost to hire him?
This is the go-to compendium of pitching – as an ex-sales trainer, I found things I’d never considered. It’s light-hearted and packed with incredible stories and tools.
Seriously impressive.
In a world of digital tricks and games, Danny’s book brings a refreshing focus on the fundamentals of how to win. His principles and stories are timeless.
Read it. Live it. Enjoy the Reward.
Time to give away any other books you have on pitching – and on presenting, storytelling and creativity while you’re at it.
Pitch has it all – case studies, research and brilliant advice that anyone can follow. Danny’s wide experience and personal insights prove that it’s possible to find power beyond PowerPoint.
As a fellow storyteller, I love a book that doesn’t just hand you a framework but gets to the heart of why storytelling matters.
Danny’s ability to tap into what truly makes us human – and yes, that includes engineers – offers a fresh, powerful approach to pitching that can transform not just how we do business, but how we connect and inspire action in every aspect of life.
Danny redefines what it means to pitch, turning every moment into an experience the audience won’t forget. PITCH is a storytelling masterclass that will change how you present forever.
Highly recommended.
If you want to beat the competition then this is the most thorough and engaging pitch book that I’ve had the pleasure to read.
It covers everything from A to Z – and beyond – and will become an indispensable guide on not just pitching but how to prepare for and present yourself in any situation when your persuasive power is paramount.
Fontaine distils the art of persuasion into a practical, battle-tested framework that anyone can apply – whether you’re leading a team, selling an idea, or standing in front of a boardroom full of skeptics.
A must-read for leaders, entrepreneurs, and anyone serious about influence – literally everybody needs to read this book.
Nobody remembers facts. They remember feelings. And if they don’t feel something during your pitch, they won’t do anything afterward.
Fontaine doesn’t just teach you how to present—he teaches you how to make your pitch felt. That’s the difference between being another vendor and being the only choice.
Your Backstage Pass to PITCH
The book. The podcast. The mindset. All in one place.