Season 1, Episode 5

Helle Williams, Senior Sales Executive @Sogeti

by Danny Fontaine | Nov 6, 2022 | 0 comments

Helle Williams, Senior Sales Executive at Sogeti, talks about the importance of research before a pitch, the power of asking questions to gain winning insights, how to sell in Sweden, and being a woman in the male-dominated industry of IT consulting.

I met Helle Williams through a mutual friend and colleague, Kajsa Westman (thanks, Kajsa!). We got to chatting and it quickly became clear that I needed to get her on Pitch Masters. Helle has over 20 years of experience in business development, starting out on the phone making cold calls – the beginnings of many sales masters – and has made her way up the corporate ranks to where she is today; a senior sales executive at IT Consultancy, Sogeti.

Helle’s style of selling focuses on creating genuine, trusted relationships with her clients, and always asking questions so that she can better serve their needs. There’re no tricks, it’s all about researching and finding real emotional connections.

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