Season 1, Episode 20
Jim Highsmith, Co-creator of the Agile Manifesto, Storyteller, Adventurer
In February 2001, 17 anarchists assembled in the Snowbird ski resort in Utah, USA. They had no fixed agenda and spent two days in lively conversation, creating what we all now know as the Agile Manifesto. They could never have guessed just how far-reaching, famous, and infamous their work would become. One of those 17 was Jim Highsmith, and in this episode, he tells me the story about the birth of Agile.
I’ve been using Agile methodology for well over a decade; if you’re in the world of IT and software development, it’s become the standard way of working (for the most part!). It’s so ingrained in teams now that it’s hard to imagine a time when there was a different way of working, but believe me, there was. Like all innovations, Agile has a starting point – a Eureka moment – and for this, we need to look back to the year 2001 and a now-momentous meeting in Utah, USA. On this episode of Pitch Masters, the legendary Jim Highsmith joins me to tell that story and a whole load more. We talk about dispelling Agile myths, how he pitched Agile to the world, using Agile outside of software development, the Y2K bug, and writing a memoir that turned into much more. Jim’s new book Wild West To Agile is a truly riveting read, and I’d recommend it to anyone. The book is available to purchase at Amazon and directly from Pearson.
About Jim Highsmith
In the realm of software development, there are trailblazers who reshape the way we think about creating technology solutions. Jim Highsmith, the co-founder of Agile, is undoubtedly one such visionary. With his groundbreaking ideas and relentless pursuit of excellence, Highsmith has left an indelible mark on the industry.
Jim Highsmith’s journey began with a deep curiosity and a desire to challenge conventional norms. From his early career days in the 1970s, he recognised the limitations of the traditional waterfall approach to software development. Highsmith was determined to find a better way, one that would prioritise adaptability, collaboration, and customer satisfaction. Little did he know that this pursuit would eventually give birth to the Agile movement.
Alongside a group of visionary developers, Jim Highsmith played a pivotal role in crafting the Agile Manifesto, a seminal document that established the principles of Agile software development. Released in 2001, the manifesto advocated for individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan. These principles became the foundation of a revolutionary mindset that empowered teams to embrace change, deliver value incrementally, and prioritize customer satisfaction.
One of the core tenets of Agile is the ability to adapt to change rapidly. Highsmith understood that in the fast-paced world of technology, requirements could evolve, and priorities could shift. Agile methodologies, such as Scrum, Kanban, and Lean, introduced iterative development cycles, empowering teams to embrace change while consistently delivering value. This emphasis on adaptability fueled a sense of excitement and dynamism within software development teams, resulting in faster innovation and improved customer satisfaction.
Agile methodologies emphasised cross-functional teams, where developers, testers, designers, and stakeholders worked together to achieve a common goal. This approach eliminated silos, encouraged open communication, and ensured a collective sense of ownership and accountability. Highsmith’s vision of empowered teams became a catalyst for creativity, collaboration, and high-performing software delivery.
Customer satisfaction was always at the forefront of Jim Highsmith’s Agile philosophy. By focusing on delivering working software frequently, teams could gather feedback early and often, ensuring the end product aligned with customer expectations. Agile methodologies encouraged continuous improvement, allowing teams to adapt their processes and products based on customer feedback. This customer-centric approach not only enhanced software quality but also built trust and fostered long-lasting relationships.
Jim Highsmith’s journey as the co-founder of Agile has been one of continuous innovation, collaboration, and customer focus. Through his pioneering ideas, he has transformed software development, shaping an industry that thrives on agility, adaptability, and excellence. His commitment to embracing change, fostering collaboration, and delivering value has enabled countless teams to navigate the complexities of the digital landscape successfully. As we look to the future, Jim Highsmith’s legacy reminds us to continuously evolve, embrace new possibilities, and delight our customers through Agile principles that stand the test of time.
@PITCHGUY ON SOCIALS
Follow @pitchguy on socials for regular video clips from the podcast, as well as tips, tricks, and advice on pitching. And feel free to connect on Linkedin.
Season 1, Episode 25 Graham Thomas and the pitch for British RailThe pitch to become British Rail's advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new...
Season 1, Episode 24 Oren Klaff, bestselling author of Pitch AnythingThis week on Pitch Masters, the one and only, Oren Klaff. I’m tempted not to even write anything else, BUT, in case you haven’t heard of Oren, let me indulge you. Oren Klaff is the real deal. He...